A new kind of online community working together as a production company, directed by Joseph Gordon-Levitt.
Rather than just exhibiting and admiring each others work as isolated individuals, we gather here to work on projects together. Having someone take creative liberty with what I’ve done, it’s just fascinating. It’s like, ‘Wow they really got it.’ Or they didn’t get it. You can really tell, based on the art that they make. Much more than what the box office was.
hitRECord is a combination of discussing technology and the wonders of distributing and disseminating art to the public through the net. Showcasing video, music and writing created by the members of the site, Gordon-Levitt mc’s the night and interacts with the audience in various fashions. Social media use is heavily promoted at the shows as well, and Gordon-Levitt encourages audience members to film events on their cameras and phones, which can then be available to a community of over 150,000 artists to edit and remix on hitRECord.