How Star Wars Conquered the Universe
The Past, Present, and Future of a Multibillion Dollar Franchise.
Why do most people know what an Ewok is, even if they haven’t seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did ‘Jedi’ become an officially recognised religion? When did the films’ merchandising revenue manage to rival the GDP of a small country? Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor show more.
- Paperback | 496 pages
- 129 x 198 x 40mm | 579g
- 05 May 2016
- Head of Zeus
- LondonUnited Kingdom
- 16pp col illus