Jewelbots: Friendship Bracelets That Teach Girls To Code
Jewelbots are friendship bracelets for the iPhone era. Technology-enabled jewelry for tween and teen girls, they’re a means of communicating with friends by lighting up when a BFF is near or buzzing to send messages to a pal across the school.
Using basic engineering logic, girls can program their Jewelbots to do just about anything they—and their besties-turned-collaborators—dream up, opening their minds to STEM during an age when many lose interest.
Why girls? Why now?
The girls we know are are curious and creative, just like we were when we were young (and still are!). We wanted to create something that lets them communicate with their friends while discovering the tools of programming.
According to a 2012 study from the Girl Scout Institute, 75% of girls were interested in the STEM fields (Science, Technology, Engineering and Math.) The same study also showed that these girls were very likely to be interested in creative pursuits like drawing, writing and fashion.