Xpand Lacing System
Get your shoes on in 3 seconds flat! No more bows, no more knots, no more tying!
Sometimes it’s about what you don’t see. Most of our shoelace pictures are up-close shots portraying a unique design with parallel lines. They actually look really cool and add some character. From eye level though, it’s a different story. You would never spot them on someone passing by.
Minimal by design. The Lace Anchors are manufactured from a fiber filled resin providing amazing strength and preventing any breakage or warping. The end clips, if used, have multiple rows of teeth that clinch the laces. This allows you to pull as hard as you would like without the end clips separating from the laces. We did, however, design the end clips to be adjustable, this means you can unlock them and re-lock them if you need to make shoelace length adjustments.
It’s about combining style, comfort and convenience. Our Xpand shoe lacing system packs a powerful punch. We want to make sure that we have our bases covered when it comes to all aspects of wearing your shoes. First we offer you 24 colors. Then we offer you a fully adjustable fit providing comfort whether you’re heading out for a night on the town or running a marathon. Last but not least, you will never have to tie your shoes again! We know it’s not some crazy technology product promising to teleport you to the moon, but we can guarantee it will bring a smile to your face everyday you slip your feet in. Sometimes it’s about the simple things in life.
Zero interruptions, 100% focus. When using our lacing system, your shoes will never cause any distractions like untied laces or tension loss. You will be able to focus 100% on hitting that next mile marker and making it to the finish line. You get to decide how tight or loose your shoes will fit by adjusting pre-set tension when installing the Lace Anchors. Whether it’s in your cross-fit class or on a treadmill, we guarantee there will be zero shoelace malfunctions!
Less bulk more comfort. Not only does our system rid your shoes of the bulky mechanical objects other systems use, our laces provide more comfort. Round elastic laces can cause pressure along the top of your feet, whereas our flat laces provide a more even spread-out pressure.
Kids love to be as creative as you will let them be. Not only will you love the fact that your kids shoes are magically transformed into perfect fitting slip-ons, but you’re giving them the opportunity to show off their creative side! They can start in any eyelet and finish in any eyelet, creating awesome designs that they can actually wear!
We are ready to rock and roll! Over the past 3 years we have been designing and developing all components of the Xpand lacing system. It started with our very first Kickstarter project, Lace Anchors, which rounded up 9,565 backers and $147,000. We have successfully tested Lace Anchors with people all around the world. All of the hard work is done. The molds and tooling have just been completed and what you see in this campaign are actual production parts. Our shoelace manufacturer has successfully run hundreds of production cycles with their equipment to ensure their ability to manufacture consistent quality laces for us. We have turned to Kickstarter to launch Xpand into the world, hoping for thousands of backers so we can place a huge initial purchase order. Below you will find information that merely skims the surface of our Journey thus far.
Seattles Pillar Product Design Team. Without the Pillar team involved in this project, Xpand would not be what it is today. They have the creative minds and dedication to make ideas reality. They are behind some amazing innovative ideas. It’s always a pleasure working with them!